AI That Pays for Itself
AI is everywhere right now, and most of it is noise. I help you find the few applications that will actually move your numbers (cut costs, win sales, clear operational drag), and then I build them. I'll also tell you, plainly, where AI won't help you yet.
Lifecycle Marketing Automation
Behavior-triggered email that runs itself: welcome series, abandoned-cart recovery, and win-back flows segmented by customer lifetime value. For one wholesale distributor, this turned a large dormant customer list into an automated revenue channel, sending thousands of personalized emails a week with nobody touching a keyboard.
AI in Daily Operations
The highest-ROI AI is usually invisible. I put it to work inside everyday workflows like sales reporting, purchasing, and ERP administration, so your team gets self-service answers instead of waiting on the one person who knows the system. It directly reduces the 'key-person' risk most owners quietly worry about.
Custom AI Integrations
Most AI tools can talk but can't act. I build the integrations that let AI read and write in the systems you actually run, your ERP and CRM, so it can pull a customer's order history, update a record, or kick off a process. I built exactly this for a distributor: a custom connector that lets AI operate directly inside NetSuite.
Content & Catalog at Scale
Product copy, metadata, and structured data for hundreds of SKUs, written to a consistent brand voice and SEO discipline no human team could hold across a whole catalog. I've used this to rebuild and localize an entire ecommerce catalog into multiple languages on a fraction of an agency's timeline.
Customer & Prospect Assistants
A chatbot or AI receptionist that answers from your knowledge base and website, not generic internet guesses: order status, product fit, FAQs, and appointment booking. Connected to your CRM and ERP, it looks up real account and order data instead of deflecting.
Internal Knowledge Assistants
An assistant trained on your product docs, SOPs, employee handbook, and benefits info, so staff get accurate answers in Slack or a chat window instead of interrupting a manager. Onboarding gets faster, and institutional knowledge stops walking out the door.
How an engagement starts
No black box. Here is how I take you from "AI sounds interesting" to something that is actually running in your business and paying its way.
The AI Audit
I look at where your time and money actually leak, then map the handful of places AI will return real ROI. If nothing clears that bar yet, I tell you that too.
Proof of Concept
I build a small, working prototype inside your real systems, so you can watch it earn its keep before you commit to the full build.
Deployment & Training
I integrate it into your ERP, CRM, or daily tools and train your team to run it, so the value sticks after I step back.
“The skill set and knowledge that Mike Leibrand has brought to this project far surpasses our initial expectation. Mike has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. He is timely and professional, and eager to learn about the why before telling us the what.”
Ready to find the AI use cases that actually pay off?
Book a free strategy call. We'll talk through where AI and automation can make the biggest impact. No obligation, no sales pressure.