Shopify Development & Technical SEO
I build and rebuild Shopify storefronts for small and mid-sized businesses: fast, mobile-first, search-friendly, and wired back to the systems that actually run your business. Strong design sense, a real SEO foundation, and code that won't fall apart in six months.
A storefront is only as good as what it's connected to
Plenty of people can install a Shopify theme. Fewer can make it rank, load fast, and stay in sync with your inventory and accounting. I started my career teaching myself graphic design and becoming an art director, then spent decades building the ecommerce, ERP, and warehouse systems behind real catalogs. I bring both halves: a store that looks the part and a back end that holds up.
And I move fast. With an AI team I've personally trained, a full storefront rebuild with a technical SEO foundation gets done in a fraction of the time, and a fraction of the cost, of a traditional agency retainer.
What I do on Shopify
From a focused fix to a full rebuild and migration, with SEO and integration built in, not bolted on.
Storefront & theme development
Fast, mobile-first storefronts built on modern Shopify themes and customized in Liquid. Clean, maintainable code instead of a pile of conflicting apps, with the sections and templates your catalog actually needs.
Technical SEO & structured data
A storefront search engines can read: correct URL architecture, redirect maps that preserve link equity through a migration, JSON-LD product and breadcrumb schema, fast Core Web Vitals, and clean titles and metadata across the catalog.
Store migrations
Moving onto Shopify, or rebuilding the store you have? I migrate products, collections, content, and customers cleanly, with the redirects and SEO foundation in place so you keep the rankings you already earned.
ERP & inventory integration
Your store wired to the system of record. Real-time inventory, pricing, and order sync between Shopify and your ERP so stock stays accurate, orders flow straight to fulfillment, and nobody re-keys anything.
Conversion features that sell
The features that move product: parts finders and fitment lookups, exploded-view schematics, per-model pages, reviews, subscribe-and-save, and self-service returns, built to fit your catalog rather than bolted on generically.
Localization & catalog scale
Multi-language storefronts and large-catalog work done with scriptable, repeatable Admin GraphQL migrations, not fragile manual spreadsheet round-trips. Catalogs translated, enriched, and kept in sync at scale.
A rebuild that did more for less
For a multi-brand wholesale distributor, I rebuilt a full storefront on a modern, mobile-first platform and integrated it to the ERP: a parts finder, exploded-view schematics, per-model pages, reviews, subscribe-and-save, self-service returns, a technical SEO foundation, and localization into Spanish and Portuguese. Rebuilt for about $25K against a $36K agency retainer that delivered less.
On NetSuite as well? I also handle NetSuite consulting and SuiteScript development and NetSuite and Shopify integration, so your storefront and your system of record stay in lockstep.
“Mike is a sharp, solutions-driven thinker. He quickly understood our goal and delivered a simple, practical solution that made an immediate impact. He communicates clearly, works efficiently, and adds real value without overcomplicating the process. Highly recommend.”
Storefront not pulling its weight?
Book a 25-minute call. We'll find where it's leaking sales and what to fix first.